Written By: Alysha McLean, MNLP, MTLT, MCHt
Many beginners start off on the wrong foot when they assume that copywriting an ad is just like writing blog posts or articles… Then they wonder why their copy never converts.
The fact of the matter is that copywriting is nothing like blog writing or articles. In fact, it's a different world altogether…
If you write your ad copy the same way you write your articles, you'll remain out of luck!
So, if you want stellar copywriting and turn yourself into an amazing copywriter, read this article.
Follow the seven tips below that can make your copy fast-selling and high-converting.
Excited?
Let's jump into it…
1) Headlines Are SO important
According to experts a headline represents about 80% of the total value of an ad copy.
Get the headline wrong and nobody will go further into your copy.
So, how do you make your headlines super attractive?
Well, the first thing you do is 'target the reader directly.'
Use their name (if possible), address their problems, and cash in on your most powerful sales angle in the headline itself.
Make it so specific that the reader would feel like you're talking to them one-to-one.
Plus, never use generic headlines, they appeal to none. Clear? Get creative.
2) Make Your Body Text Very 'Specific'
The fundamental purpose of copywriting is to generate sales and turn the readers into your customers.
One thing that serves the purpose of copywriting best is being very specific in your tone.
For example, rather than talking about 'people' in general you should be talking about your reader.
Target a specific audience, read up on them, analyze their mindset and then approach them through your copy.
Show them that you KNOW them and their problems very well.
Present them with your 'specific' solution.
Also, telling a story in your copy that your reader can relate to will help a lot in retaining their attention and get them to read through.
3) Use Lots of Facts and Figures
Nobody is going to believe you until and unless you can back up the claims you've made in your copy with the relevant facts and figures.
For example, say, "98.33% of our customers have found that…."
Instead of, "Most of our customers…"
This will also help to captivate those who make decisions based on quantitative data. Got it?
4) Tap into the Power of Emotions
Emotions are the strongest part of a human mind.
They basically drive you; wouldn’t you agree?
Studies show that any human action that has emotions involved in it, is far more impactful and meaningful than any action that's purely mechanical.
Now, for copywriting you can either use fear or desire to move your reader to action and buy your product.
Nothing in between is going to work.
Pure logic won't work.
Plain, generic, copy is not going to work.
Bragging is not going to work.
Only, if you talk about 'them' - their fears and pleasures - will it hold their interest and they will continue to read.
Remember, your reader is thinking “What’s in it for me?”
5) Use an Easy Conversational Tone
Keep your copy simple and easy to read.
An engaging and conversational tone is the best choice for copywriting…
No reader will stick to your copy if you sound too formal and distant. You want to make it sound like you’re talking to your friend, not your boss or business partner.
And practice using the active voice rather than passive voice while copywriting.
6) Work on Attractive Visuals
Visuals matter a LOT!
About 80% of the information that our mind receives comes through the eyes.
So, if your copy doesn't appeal to your reader's eyes, they won’t read it.
The rule with copywriting is either you keep your ad copy very simple, highlighting the important stuff only or make it all very loud and vibrant from top to bottom.
Also, large empty spaces look ugly in a copy.
Try filling those with pictures of your product or guarantee labels for instance.
7) Place a Definite Call to Action
Finally, don't leave your reader hanging in the air once they've come to the end of your copy.
Use a definite call to action which tells the reader what to do next – remember, that’s how we get more conversions.
Try and make your CTA so clear that the reader would automatically act without even thinking about it.
That's it.
If you can make sure to get all the above seven points in your copy, it will increase your conversions and have more people take action, resulting in… more sales!
Try it out!
Alysha McLean, Elite Coach, Kathleen Black Coaching & Consulting
Alysha McLean is a high-energy Realtor and Business Coach in the Greater Toronto Area, who specializes in Mindset, Marketing and Relationship building. She has experience as an individual Real Estate agent, team member and team leader. Having leveraged Kathleen Black’s training, coaching, and systems in her own business, Alysha is passionate about helping others experience these results for themselves.