I invited special guest Karin Carr to discuss how real estate agents are using YouTube. We did a full webinar (ask me for a copy), but I'll summarize it for you in this video. Ideas we covered:
1) Her book: https://amzn.to/2u4OZGH
2) YouTube is a search engine and so is Google. You should post free videos to get found.
3) The top three videos agents should make.
4) How Google suggests keywords you can use as ideas for your next videos.
5) How www.answerthepublic.com can show you what the public is searching based on the topic of real estate and home buying.
6) Keyword research tool: www.keywordseverywhere.com
7) The 5 second rule. Skip the animated logo intros and get right to the point.
8) www.fiverr.com & www.upwork.com are great places to outsource video editing.
9) PromptSmart Pro is a teleprompter app for your phone that helps with longer scripts and self filming.
10) Keynote & PowerPoint are both apps you can use to help tell your story.
11) WeVideo & LumaFusion are the editing apps we use.
More real estate training: www.patreon.com/DannyWood
YouTube channel for Danny Wood: https://www.youtube.com/user/DannyWoodVideos
YouTube channel for Karin Carr: https://www.youtube.com/user/SixFootRealtor
Hey, what's up? This is Danny Wood. This is blog number four, and on this one we're covering YouTube, specifically how real estate agents can use YouTube to get buyers and sellers. Now, we did a full webinar with special guest, Karen Carr. She actually wrote a book on how real estate agents are using YouTube. I highly suggest you check that out. And a lot of people don't know this, but you don't actually need an eReader, like a Kindle or whatever these things are called, you can just use your phone. So just buy the book on Amazon using your phone and you can use Amazon's app directly on your phone to read the book, or get the paper version, which is probably better. So check it out, YouTube For Real Estate Agents. We're going to dive deep on the webinars. So, we did a webinar, it was a full one hour webinar, and we got all these great ideas, and I'm going to summarize it for you.
So idea number one that you should be aware of is that YouTube is a search engine, but so is Google. And so when you go to Google and search things, like here I search moving to Savannah, guess whose video pops up in Google on the homepage for free up at the top. Karen's video. And your video should, when we do the same search in your city. So these are the top videos that Karen's using in her area. So, Living in Savannah, you should do one living in your city, Moving to Savannah, Is it cheaper to buy or build a house? Now this one's generic, and I would probably stay away from doing generic videos and being more niche to your community and the city and town that you serve, because you're just going to be more relevant and local.
How long does it take to close on a house? So that's another generic one. Cities Near Savannah. So of her top five videos, three of them are specific to her local area. So there, I just shortened your learning curve. Those are the first three videos that you should consider making, because they're working for her, and I doubt anybody's doing videos in your area, so they can be working for you as well. So here's an example of me going to Google and doing a search. This is another little hack that you should be aware of. When you type anything into the Google search bar, it will pop up with a bunch of suggestions. Those are based on the top search terms that people are actually doing. So Google is trying to make it easier for people to click and just get to what they want. Well, as an advertiser, this is market research. This is showing me when I type in Toronto real estate, these are the top things that people are searching. So maybe these are the types of videos that I should be covering and talking about.
Now another tool that we discovered is Answer The Public. So if you go to answerthepublic.com, and type in buying a home. So as a keyword or a topic, I want to know what are people asking about buying a home. Answer The Public is going to do all this stuff in the background and then pop off a list. So here it gave me 38 questions that people are asking online about buying a home. I'll zoom in. It's going to be kind of blurry because I have to stretch it out a little. The first one here says, "How is buying a home a good investment?" That's a great video that you could make, and I would be specific. How is buying a Toronto home a great investment? So get a little more niche with it.
How does buying a foreclosed home work? How does buying a home help with taxes? How does buying a home affect your credit? So all of these questions, there's 38 of them, that's a benchmark and a game plan for you to work towards making video content. You can just go to Answer The Public, and it's going to give you the content that you should be making, or at least consider making. Now another tool Karen discussed, I haven't used this one yet, but I certainly am going to now, it's called Keywords Everywhere. And what's really cool about this program, I'll zoom down, it's not monthly or subscription. You just buy credits. So for $10, you can buy 100,000 credits, and one credit equals one keyword. So you can do research on all the different keywords in your area, and it's going to tell you what's working, what's not, and suggested keywords. It's a really cool tool, and the fact that it's just $10 and most of you will never need more than that, it's a good little resource. I'm glad she told us about that one.