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Playback, Improve, Repeat

Updated: May 1, 2021

We all want to be better, but many find it hard to make the time or effort in order to put in the work. The fact that no one wants to be graded, reviewed or criticized when it comes to their business, or how they conduct it, can make prioritizing training an uphill battle.

Even if weekly or daily training and check-in's need to be online, they are more important than ever. Hunger does not create sales. An "I Can", "I Will", and "I know how" mentality cuts through the chaos to reveal opportunity.

That's where training needs to start. What do our agents believe right now? What is our story of success?

Practice and Playback

A lot of Real Estate Teams overlook practicing the key steps in their sales process, like scripting and presentations, which puts them at a disadvantage when it comes to competing with agents or teams who are consistently practicing their materials.

It’s crucial for your team to have a daily or weekly allotted time, where you all come together to ensure the conversations you have with your clients are seamless and professional in every aspect.

Practice and record these run-throughs with your team members. Watch the practices with your team before your meeting, so they’re able to understand what the team’s expected standards are, and so they’ll always know there’s room for improvement.


Mastery is nuanced. To understand nuance, you must live among it, bathe in it, and breathe it. Mastery becomes the essence of us. We practice mastery without thinking.

Mastery turns what you consciously practiced and learned with a presentation and script and reinforces new neural pathways every time you practice. Or, it alters that same slide or script until you eventually create an unconscious pathway in your brain where very little to no conscious processing is required.

This is when you successfully turn something that you consciously knew you didn't know into something you know and, finally, into something you know unconsciously.


Never stop practicing with your team, in order to stay strong, strategic and adaptable, your team needs to stay on the same page with each other, and stay consistent with their delivery methods.

One of the biggest indicators of a person’s ability to learn and set new habits is that person’s personal belief that he or she can change.

For habit change to be permanent, people must believe change is possible.

Studies show that people must believe in their capacity to change and that things will get better to achieve more permanent habit change.

All opportunities matter. We know our beliefs and focus around who, where, and how to communicate in a way that resonates with short and long term potential clients is vital to success right now. We need a platform for clarity, increased certainty, and the result is productive action.

We need to invest in the training systems to create a platform where you will be delivering consistent, predictable results. We need to be willing to take action to get back to results quickly.

SOURCE: Kathleen Black Coaching & Consulting Inc. 905-725-6224 / Toll Free 1-844-866-5222

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