Simplifying Tour Scheduling With ShowingTime

Showing Time Product Update


Tours are a critical part of the home shopping and selling journey, but scheduling and managing these tours can be complicated and time consuming. At Zillow Group, we believe improving the tour process can deliver a better and more integrated experience for customers and partners alike.


Today, Zillow Group announced it has entered into a definitive agreement to acquire ShowingTime.com, Inc., an industry leader in touring technology and a key part of the home-shopping experience. Their technology and services simplify online tour scheduling for agents, buyers and sellers.


We see benefits and opportunities with this acquisition for home shoppers on Zillow, as well as for our Zillow Premier Agent partners.


Integrating with ShowingTime

Showings are one of the most critical steps in the home shopping and selling journey. However, many tour requests are not fulfilled due to the complicated nature of scheduling.


ShowingTime’s technology enables interested buyers’ agents to schedule home tours online with the click of a button. ShowingTime coordinates schedules behind the scenes so agents can seamlessly book a confirmed home showing online and focus on their clients, instead of on coordinating a complicated process.


ShowingTime’s industry-leading technology will help increase tour volume and transactions for industry partners, including Zillow Premier Agents, many of whom are already using ShowingTime and value the ease it brings in scheduling tours. Zillow shoppers who request tours are high-intent buyers, and ShowingTime’s service enables more seamless tours for those buyers and sellers.


Investing in home touring

Over the past year, we’ve been testing an integration with ShowingTime to better understand where and how improvements to the process can be made. Removing friction and streamlining the connection between home shoppers and agents is an important step toward creating a better and more integrated home shopping experience.

ShowingTime will continue to operate as an open platform for new and existing ShowingTime users — many of whom already use other offerings from Zillow Group, such as Dotloop and Bridge Interactive — to enrich and streamline their tour scheduling.


Our commitment to you

Seamless tour scheduling helps agents focus on what they do best — converting interested buyers into clients and completing more transactions.

We know and appreciate ShowingTime’s place in the real estate ecosystem. We want to underscore Zillow Group’s commitment to ensuring that everyone — the real estate industry, current ShowingTime partners and clients, as well as Zillow’s customers and partners — can continue to benefit from an improved tour process.


ShowingTime FAQ

Why is Zillow Group acquiring ShowingTime?

Touring is one of the most important steps in the home shopping and selling journey, and ShowingTime’s technology has streamlined and dramatically improved the touring experience. They are an industry leader, and Zillow Group will continue to invest in ShowingTime and increase its engagement within the real estate industry, with current ShowingTime partners and clients as well as Zillow Group’s customers and partners.

We have been impressed with ShowingTime’s ability to simplify a cumbersome but critical part of the home shopping experience by integrating with MLSs, agents and brokers, and giving buyers’ agents an easier way to schedule showings with listing agents. The acquisition will accelerate adoption of ShowingTime’s technology as home shoppers and sellers, agents and industry partners move toward a more efficient, digital future.


How will this change the current experience of using ShowingTime?

We do not plan to make any changes to ShowingTime’s existing solutions or industry partnerships. ShowingTime will remain an open platform available to all industry participants, and we expect to grow ShowingTime’s engagement through all channels to ensure touring is easier for the industry and consumers.


How will this change the experience for agents and Zillow Premier Agents?

We do not plan to make any changes to ShowingTime’s existing solutions. ShowingTime wi